Björg Ingadóttir

Short bio: Born in 1963 in Akureyri in northern Iceland. I have four children from the age of 32 to 14 and two grandchildren. I have lived in Reykjavík since the 80’s. I founded Spaksmannsspjarir in 1993, a brand that designs modern slow fashion apparel for women.

Occupation: CEO and head designer at Spaksmannsspjarir

Hometown: Reykjavík

Current Residence:  108 Reykjavík

Q & A

  1. Where did you grow up and how was it? I grew up in Akureyri with 5 siblings. Growing up I was always a hard worker and living in an industrial town made its mark on me. I am thankful for my mother’s horrible taste in clothes because it made me start making my own as a teenager.
  2. What would the title of your autobiography be? Stand up. Both because I feel you need to stand up for your dreams if you want them to come true. And because I plan to help women pee standing in the near future.
  3. What are your favourite travel destinations? The highlands of Iceland.
  4. What are your favourite things to do on a winter afternoon in Reykjavík? Relax in one of the wonderful swimming pools of the city.
  5. If you could choose one person to show you “their Reykjavík” who would it be? I would choose Jón Grarr, the former mayor of Reykjvík. He is both super funny and certainly knows his ways around the city.
  6. What are your favourite restaurants in Reykjavík? My favourite restaurant in Reykjavík is the wonderful fish place Messinn at Lækjargata. The fish there is simply the best.
  7. What is your favourite book, by an Icelandic author? It is really difficult to choose only one book, it all depends on the mood you are in and your current life situation. But if I were to choose the one who impacted me a lot it would probably be Karitas by Kristin Marja. It takes you back a century and sheds a light on the sometimes-brutal situations that faced people in Iceland, especially women.
  8. Where do you get your art-fix in Reykjavík, and do you have any favourite artists?
    I don’t have a favourite place to view exhibitions, it is the artist him or herself who inspires me – so I go wherever a great artist is showing his or hers work. It is really difficult to choose between all the great artists in Iceland but some of my favourite artists are Rósa Sigrún Jónsdóttir, one of the works she does is transforms Icelandic mountains into a pure work of art with her mixture of painting and sewing. Another one of my favourites is Ingibjörg Águstdóttir who carves from wood. And the third one I would like to mention is Kristín Gunnlaugsdóttir who uses women as her inspiration. It is really difficult to choose between all the great artists in Iceland, I could tell endless.
  9. Your favourite Icelandic culinary dish? Saltkjöt og baunir – salted meat and beans. This is a dish you traditionally eat once a year, right before lent. It consists of thick bean soup with salted Icelandic lamb meat in it. Delicious!