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A whirlwind tour of Reykjavik, but extra. By: Katie Becker Photography: Alec Kugler In the last five years, Iceland shot to the top of everyone’s Must Travel lists. Maybe it’s that Icelandair started offering free stopovers between Europe and the US, or that the island’s…

Holiday Dinner at Sandbar & Bistro

Christmas time is always a special time in Iceland where the locals celebrate on the 24th and the 25th of December as well as celebrating the New Year on the 31st of December and January 1st. Therefore, there are a…

Travelling with Small Luxury Hotels of the World

Sandhotel was recently accepted as a Small Luxury Hotel of the World and is already a favorite “After an hour’s drive, you’ll reach the comfort of some of Iceland’s best hotels. Two of our favourites include Sandhotel, a collection of art deco…

Ánægðir starfsmenn veita betri þjónustu

Viðskiptablaðið tók á dögunum viðtal við Birnu Bragadóttur, framkvæmdastjóra Sandhotels. Birna Bragadóttir, framkvæmdastjóri Sandhotels, stýrir hóteli á daginn og hleypur upp fjöll, syndir í sjó og margt fleira í frítíma sínum en nýlega náði hún þeim áfanga að verða landvættur.…

Sandhotel nominated as a Local Hotel Hero

We are very proud to announce that Sandhotel has been shortlisted in the Mr & Mrs Smith Hotel Awards 2018, in the Local Hotel Hero category! Anyone can cast their vote for Sandhotel by clicking on the Vote Now button on…

Sandhotel according to The New York Times

Sandhotel This cluster of upcycled buildings and new structures united in the hotel-as-village model incorporates a street-facing haberdashery opened in 1918, as well as the bakery Sandholt, manned by a team of fifth-generation bakers and loved for its hearty rye, kamut and…

Restoration Hardware introduces Sandhotel

Here is a coverage of Sandhotel´s design in the Restoration Hardware newsletter. We are happy to hear that the project was received really well by their customers. Photos: Ragna Sif Þórisdóttir and Rafael Pinho

A night of culture and fireworks

Reykjavik Culture Night will be held on August 19th. The event is both created and enjoyed by city residents and takes place all across central Reykjavik, with celebrations in the streets and squares, in museums, businesses and residential gardens! The…

The pride is spreading

Reykjavik Pride has been an annual event in Reykjavik since 1999, but the history goes back to 1993 when Icelandic gays and lesbians first gathered in the city center demanding freedom and human rights. In 2017, Reykjavik Pride is celebrated for…

Running around Reykjavik

Running is one of the few exercises that you can bring with you to any location. Just pack your running shoes and you are good to go. Reykjavik is a very safe city that offers multiple running paths and unbeatable…

New luxurious hotel opens in historic building in city centre

A new boutique hotel, Sandhótel, opens on Thursday in seven adjoined buildings on Laugavegur offering 53 rooms.  Between the buildings is a new square where people can enjoy snacks from the famous Sandholt bakery next door. A new restaurant, Lauf,…

Hót­el sem teng­ir sig við sögu miðborg­ar­inn­ar

Rann­veig Eir Ein­ars­dótt­ir og Birna Braga­dótt­ir reka hót­elið. mbl.is/​Krist­inn Magnús­son Nýtt glæsi­hót­el á Lauga­vegi verður opnað form­lega næsta fimmtu­dag. Það heit­ir Sand­hót­el og verður full­byggt í sjö sam­tengd­um hús­um á Lauga­vegi 32b, 34b, 34a og 36. Hús­in snúa að Grett­is­götu…

Design March at Sandhotel

DesignMarch is the Icelandic answer to fashion weeks hosted in major cities around the world. This month marks the 9th time this multi-event has been hosted and this year it is even bigger, with around 100 different events. Unlike most…

Fermented shark and the best hot dog in the world

Icelandic food was historically little more than over processed meat and seafood that could be stored at room temperature for months. Making sure not a single part of the animal went to waste, farmers used to pickle and dry out…

  • Guest Review Awards 2017

  • The location is perfect

    The bed was very comfortable, the location is perfect. It was nice to receive a mobile phone with internet access for the duration of our stay, we could check google map while walking through the city. The staff was nice.

  • The front desk personnel at this hotel were amazing

    The front desk personnel at this hotel were amazing. We were only put up at this hotel on short notice by our airline when our flight got delayed, but they went above and beyond to be helpful in tracking down information on when our flight would leave. The room was wonderful, including the pack n play for our 3 year old.

  • A beautiful, luxurious and stylish option

    The hotel is next to the Sandholt Bakery, which is one of the best bakeries I’ve ever been to (and I had just spent 5 weeks in France!) where I met friends for croissants or sandwiches many times during the stay. The hotel is on one of the main streets in the midst of the action, within easy walking distance of amazing restaurants, shopping, the Hallgrímskirkja and the Harpa Concert Hall square. The Sandhotel is a beautiful, luxurious and stylish option for a stay in Reykjavik.

  • This hotel is in a great location

    This hotel is in a great location, its right on the main shopping street. You can walk around the city of Reykjavik. The hotel also gives you a cell phone that you’re able to use to look up restaurants, happy hour, and you can also use it for navigation if you’re renting a car and traveling to a site you want to see.

  • Definitely will return

    The hotel staff was AMAZING!! I would give them ten thumbs up. Definitely will return and stay here again.

  • Enjoyed every minute

    We stayed three nights in this amazing hotel and enjoyed every minute. Sometimes when entering a room, you can feel that someone has put a lot of thoughts and love in its creation and this was my exact feeling when entering the hotel and our room in particular. The room interior was fantastic. The rooms have a good size and have everything you need to feel at home in a foreign environment: a place to put your luggage, some chairs, a closet with hangers, free WIFI & a smartphone (!!), and a coffee machine with an excellent selection of coffees. The bed is extremely comfortable. The bathroom is also of well-thought size with a comfortable shower. The icing on the cake are the offered beauty products from a local Icelandic brand. The staff is extremely friendly and helpful. In particular, our nightly check-in was handled perfectly. I highly recommend this place.

  • Definitely one of top 3 hotels I have stayed in

    Excellent service, impeccable design, bed and duvet were heaven! Amazing modern art everywhere, delicious & beautiful food, home made soda and atmosphere in every detail beams a beautiful philosophy of life, history, art and culture. Definitely one of top 3 hotels I have stayed in.

  • Beautiful design all over

    The breakfast was excellent, delicious and fresh. The beds were the most comfortable and the room was really nice, beautiful design all over with the Icelandic art all around the hotel. The concept is brilliant!


Tel: +354 519 8090

Laugavegur 34

101 Reykjavík


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