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New luxurious hotel opens in historic building in city centre


New luxurious hotel opens in historic building in city centre

A new boutique hotel, Sandhótel, opens on Thursday in seven adjoined buildings on Laugavegur offering 53 rooms.  Between the buildings is a new square where people can enjoy snacks from the famous Sandholt bakery next door.

A new restaurant, Lauf, also opens at the hotel offering organic food.  The buildings which have been refurbished in the traditonal style have a long history. One of them houses the Verslun Guðsteinn menswear shop which celebrates its 100th anniversary this year and the Sandholt bakery, which is family run now by the 5th generation of Sandholts. Nobel Laureate Halldór Laxness was born in one of the buildings, Laugavegur 32 b in the year 1902.

Mbl.is/ Kristinn Magnússon

The hotel places a strong emphasis on design and atmosphere with interior designer Guðbjörg Magnúsdóttir responsible for the elegant interiors. The bathrooms are made with marble and granite, the wooden floors are made from oak and there’s much attention to detail.

Some of the buildings that were renovated were protected buildings and were restored in accordance with the Cultural Heritage Agency of Iceland.  Icelandic art is on display all over the hotel as welll as in the rooms.

The lobby,

The lobby, Mbl.is/ Kristinn Magnússon

The artwork includes a statue by renowned artist Sigurður Guðmundsson in the square, watercolour paintings by Ragnar Kjartansson and Egill Sæbjörnsson, Iceland’s artist for the 2017 Biennale is creating an outdoor artwork in a new garden at Grettisgata.

The hotel directors stress that the garden next to the hotel will be open to all. They also wat to connect with the history of the buildings and the staff uniforms are made by the famous Guðsteinn shop. Guests of the hotel can also indulge in chocolates and pastries from the bakery

A suite at the hotel.

A suite at the hotel. Mbl.is/ Kristinn Magnússon

The text and pictures are copied directly from here.

  • Guest Review Awards 2017

  • The location is perfect

    The bed was very comfortable, the location is perfect. It was nice to receive a mobile phone with internet access for the duration of our stay, we could check google map while walking through the city. The staff was nice.

  • The front desk personnel at this hotel were amazing

    The front desk personnel at this hotel were amazing. We were only put up at this hotel on short notice by our airline when our flight got delayed, but they went above and beyond to be helpful in tracking down information on when our flight would leave. The room was wonderful, including the pack n play for our 3 year old.

  • A beautiful, luxurious and stylish option

    The hotel is next to the Sandholt Bakery, which is one of the best bakeries I’ve ever been to (and I had just spent 5 weeks in France!) where I met friends for croissants or sandwiches many times during the stay. The hotel is on one of the main streets in the midst of the action, within easy walking distance of amazing restaurants, shopping, the Hallgrímskirkja and the Harpa Concert Hall square. The Sandhotel is a beautiful, luxurious and stylish option for a stay in Reykjavik.

  • This hotel is in a great location

    This hotel is in a great location, its right on the main shopping street. You can walk around the city of Reykjavik. The hotel also gives you a cell phone that you’re able to use to look up restaurants, happy hour, and you can also use it for navigation if you’re renting a car and traveling to a site you want to see.

  • Definitely will return

    The hotel staff was AMAZING!! I would give them ten thumbs up. Definitely will return and stay here again.

  • Enjoyed every minute

    We stayed three nights in this amazing hotel and enjoyed every minute. Sometimes when entering a room, you can feel that someone has put a lot of thoughts and love in its creation and this was my exact feeling when entering the hotel and our room in particular. The room interior was fantastic. The rooms have a good size and have everything you need to feel at home in a foreign environment: a place to put your luggage, some chairs, a closet with hangers, free WIFI & a smartphone (!!), and a coffee machine with an excellent selection of coffees. The bed is extremely comfortable. The bathroom is also of well-thought size with a comfortable shower. The icing on the cake are the offered beauty products from a local Icelandic brand. The staff is extremely friendly and helpful. In particular, our nightly check-in was handled perfectly. I highly recommend this place.

  • Definitely one of top 3 hotels I have stayed in

    Excellent service, impeccable design, bed and duvet were heaven! Amazing modern art everywhere, delicious & beautiful food, home made soda and atmosphere in every detail beams a beautiful philosophy of life, history, art and culture. Definitely one of top 3 hotels I have stayed in.

  • Beautiful design all over

    The breakfast was excellent, delicious and fresh. The beds were the most comfortable and the room was really nice, beautiful design all over with the Icelandic art all around the hotel. The concept is brilliant!


Tel: +354 519 8090

Laugavegur 34

101 Reykjavík


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